---
title: "HOW TO PASS THE BATON: AN INTEGRATED APPROACH TO PREDICTABLE REVENUE"
description: Integrated sales and marketing teams are critical to driving revenue and meeting your sales goals.
image: https://info.littlebirdmarketing.com/hubfs/2023-lbm-nftn-page-header.png
---

h!-- templateType: "page" isAvailableForNewContent: true --> h!doctype html> hhtml> hhead> HOW TO PASS THE BATON: AN INTEGRATED APPROACH TO PREDICTABLE REVENUE

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## HOW TO PASS THE BATON: AN INTEGRATED APPROACH TO PREDICTABLE REVENUE

### When sales quotas aren't being met, pointing fingers doesn't help.

Sales and marketing teams are key drivers in meeting revenue goals. However, they are often competing for budget and influence, putting them at odds. 

**In this webinar, Little Bird CRO, Stephanie Douglass and Knowledgehound VP of Revenue Katy Yates will share: **

- How to align on KPIs and orient the entire team around revenue
- The importance of one clear message in marketing and sales activities
- How to follow up and follow through for predictable revenue in the future

![Stephanie Douglas and Katy Yates](https://info.littlebirdmarketing.com/hs-fs/hubfs/email/20240105-r1w2-announcement-email/20240105-lbm-revenue-sprint-2-steph-katy.gif?width=298&height=396&name=20240105-lbm-revenue-sprint-2-steph-katy.gif)

 

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